Why Your Somerset Business Needs a Content Strategy (and How to Start One)

Content is what builds trust before people even contact you. And no, it doesn’t mean churning out blog posts every day. Here’s how to start smart:

1. **Know Who You’re Talking To** – Are you targeting families in Wells? Contractors in Bridgwater? Tailor everything to their needs and interests.

2. **Pick Your Formats** – Blog posts, videos, social captions, FAQs—start with what you can manage. Repurpose one idea across platforms.

3. **Answer Real Questions** – Use content to solve problems or explain your process. “What to expect during a home reno” or “best time to prune trees in Somerset” are gold.

4. **Be Consistent (Not Constant)** – One solid post a month beats five rushed ones. Quality and rhythm build momentum.

5. **Measure What Matters** – Track what people read, click, or ask about. That’s your sign to do more of it.

You don’t need a big budget—just a clear voice and a little planning. Content isn’t about selling, it’s about helping. The sales follow.