Email Marketing Isn’t Dead—You’re Just Doing It Wrong

If you're ignoring email, you're missing out. It still converts better than social—if done right. Here’s how to make it work:

1. **Stop Sending to Everyone** – One-size-fits-all emails don’t cut it. Segment your list based on interest, location, or customer history.

2. **Be Personal, Not Pushy** – Speak like a human. “Here’s something we thought you’d like,” beats “LIMITED TIME OFFER!!!” every time.

3. **Subject Lines Matter** – If it doesn’t get opened, it doesn’t get read. Keep it short, curious, and clear.

4. **Offer Real Value** – Give a tip, answer a FAQ, or share something useful. Make people *want* to open your emails.

5. **Make It Easy to Act** – Whether it’s booking, buying, or replying—keep the path obvious and friction-free.

Think of email as a conversation, not a megaphone. Start small, stay consistent, and watch your customer relationships grow.