Google Ads vs. Facebook Ads: What Works Best for Somerset Businesses?

Short answer? It depends. Both can work wonders—but they’re built for different goals.

**Use Google Ads if…**

- People are actively searching for what you offer (“emergency plumber in Frome”).

- You need fast, high-intent traffic.

- You have a website ready to convert.

**Use Facebook/Instagram Ads if…**

- You want to build awareness or target interests.

- You’ve got a visual product or a great story to tell.

- You want to re-engage past visitors with retargeting.

**The Smart Play?**

- Test both with small budgets.

- Track results (calls, bookings, sales—not just clicks).

- Lean into the one that brings actual customers, not just traffic.

Start simple. You don’t need a huge spend. Just clear goals and tight targeting.