The Beginner’s Guide to Running Facebook Ads for Somerset Businesses

Facebook ads don’t have to be scary—or expensive. If you’re a small business in Somerset, here’s how to get started without wasting money:

1. **Start with a Goal** – Want more website visits? Messages? Awareness in your town? Pick one clear objective and stick to it.

2. **Target Local** – Use postcode or radius targeting around towns like Taunton, Bath, or Yeovil. No need to target the whole country.

3. **Keep Your Ad Simple** – A photo, a short video, and a caption that talks like a human. No jargon. Just: “Here’s what we offer, here’s why it helps, here’s how to get it.”

4. **Set a Small Budget** – Start with £3–£5 per day. Let it run for at least 5 days before deciding if it’s working.

5. **Don’t Just Boost** – Use Facebook Ads Manager instead of the boost button. It gives you more control and better results.

Test, tweak, repeat. Facebook ads don’t have to be complicated—they just have to make sense to the people you’re trying to reach.