What Should a Small Business Website Actually Include in 2025?

You don’t need a fancy website. You need one that works. Here's what every Somerset small business website should have:

1. **Clear Offer, Right at the Top** – Tell people what you do and who it’s for—in one sentence. No scrolling needed.

2. **Easy Contact Options** – Phone number, email, and a contact form. Make it stupid simple to get in touch.

3. **Fast Loading & Mobile Friendly** – Over half your visitors are on phones. If it loads slow or looks weird, you’ll lose them.

4. **Customer Proof** – Reviews, testimonials, before-and-afters—anything that shows real results.

5. **A Bit of Personality** – A photo of you or your team. A line or two about why you started. It matters.

Don’t overthink it. Focus on clear info, easy navigation, and a bit of heart.