Instagram Reels for Local Businesses: What to Film, Post, and Say

Reels are the fastest-growing format on Instagram—and they don’t need to be cringey. Here’s how Somerset businesses can use them without overthinking:

1. **Show What You Do** – Quick shots of your product being made, a behind-the-scenes moment, or a day-in-the-life at your shop.

2. **Answer Common Questions** – One question, one answer. Make it snappy. Add captions so people can watch with sound off.

3. **Highlight the Local Vibe** – Film your town, local events, or landmarks. People love to see places they know.

4. **Keep It Natural** – You don’t need perfect lighting or acting. Just be real and relatable.

5. **Use Trending Sounds (If They Fit)** – A well-timed sound can boost reach. But only use them if it feels natural to your brand.

Reels don’t need to be polished. They just need to be real and relevant.