Why Most Boosted Posts Don’t Work (And What to Do Instead)

Boosting a post feels easy. But it rarely works well—and here’s why:

1. **It’s Not Targeted Enough** – Boosting often targets too wide or the wrong audience. You’re paying for reach, not results.

2. **The Goal Isn’t Clear** – “Engagement” sounds nice, but what do you actually want? Clicks? Sales? Messages? Boosting doesn’t let you focus.

3. **You Can’t Test Creatives** – In Ads Manager, you can test headlines, images, or copy. Boosting? One shot only.

4. **Limited Budget Control** – Boosted posts often burn through your budget with no real strategy.

**So What Should You Do?**

Use Meta Ads Manager instead. Set a goal. Target locally. Test a few variations. Spend small, track carefully, and refine.

Boosting is like shouting into a crowd. Ads Manager is like having a one-on-one conversation with the right person.