Local SEO vs. Social Media: Where Should You Focus First?

Trying to grow but not sure where to spend your time—Google or Instagram? Here’s a straight answer:

**Go with Local SEO if...**

- People *search* for what you do (plumber, hairdresser, café).

- You want long-term visibility without daily posting.

- You need to be found on Google Maps or “near me” searches.

**Go with Social Media if...**

- Your business is visual, lifestyle-driven, or brand-heavy (beauty, fitness, retail).

- You want fast engagement and daily visibility.

- You have time (or help) to post consistently.

**Best Case?** Do both, but start with the one that matches how your customers find you. Then build from there.