Why Your Brand Voice Matters (and How to Find Yours)

Your brand voice is how you sound online—and it’s one of the biggest trust-builders (or breakers). Here’s why it matters and how to shape it:

1. **People Buy from People** – A clear, human voice builds connection. Whether you’re friendly, cheeky, expert, or calm—own it.

2. **It Makes You Stand Out** – Everyone selling candles or cupcakes might look the same. But how you *talk* about them? That’s what people remember.

3. **It Creates Consistency** – From your website to Instagram captions to email replies, a strong voice ties it all together.

**How to Find Yours:**

- Imagine your brand as a person—how would they talk?

- Pick 3-4 traits (e.g., friendly, expert, chill, bold).

- Keep a cheat sheet so your team (or future you) stays consistent.

Voice isn’t fluff—it’s how your brand builds trust and gets remembered.