What We Learned Running Ads for Somerset Businesses This Year

Running real campaigns for real Somerset businesses teaches you things fast. Here’s what stood out this year:

1. **Simple Wins Every Time** – Clear copy and a strong offer beats fancy design. People want to know what you’re offering and how it helps.

2. **Local Targeting Works Wonders** – Ads that mention Somerset towns (like “serving Bridgwater & Taunton”) perform better than generic ones.

3. **Reels + Ads = Gold** – Short video content used in ads saw the best engagement, especially on Instagram.

4. **Test, Don’t Guess** – Sometimes the ad you think will flop ends up performing best. We always test multiple versions.

5. **Retargeting Is Key** – Showing ads to people who’ve already interacted with your business (site visitors, Instagram followers) delivers the best ROI.

Bottom line: Local ads work when you combine relevance, clarity, and a sprinkle of creativity.