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Social Media Tips for Taunton Businesses

Running a local business in Taunton or wider Somerset means your customers are closer than you think — often just one post away. Social media is one of the most effective ways to connect with your community, but it works best when there’s a clear plan behind it.

Keep It Local

Use location tags, hashtags, and references to Taunton or Somerset in your posts. People love seeing familiar places and supporting businesses that feel part of their community.

Show the People Behind the Brand

Customers want to know who they’re buying from. Share behind-the-scenes content, introduce your team, or post short videos talking about your work. It builds trust and loyalty.

Be Consistent

Posting once in a blue moon won’t cut it. Create a schedule you can stick to — even just 2–3 posts a week can keep your business front of mind.

Mix Content Styles

Photos, videos, reels, carousels, and stories all serve different purposes. Don’t be afraid to experiment and see what resonates with your audience.

Engage, Don’t Just Post

Reply to comments, jump into conversations, and show love to other local businesses online. It all helps build your visibility and reputation.

The Takeaway

Social media doesn’t have to be complicated, but it does need to be consistent, local, and authentic. By showing up regularly and engaging with your audience, you’ll strengthen your brand and attract more customers in Somerset.

At RK Create, we help businesses craft social strategies that connect — and convert.

In today’s crowded digital world, people don’t just buy products or services — they connect with stories. For businesses in Taunton and across Somerset, sharing your story online can be the key to standing out and building trust with your audience. Why Storytelling Matters Facts tell, but stories sell. When you share the “why” behind your business, customers feel more connected. It could be the passion that started your company, the challenges you’ve overcome, or the values that drive you. Stories create emotion — and emotion drives decisions. Where to Share Your Story Your Website: Make sure your “About” page explains more than what you do — tell people why you do it. Social Media: Use posts, reels, and behind-the-scenes content to show the human side of your business. Video Content: Nothing communicates personality and passion better than short videos of you and your team. Tips for Getting Started Be authentic — your story doesn’t need to be perfect, just real. Keep it simple — focus on one or two key themes. Show your people — faces connect better than logos. The Bottom Line When you tell your story well, you create a brand that feels personal, trustworthy, and memorable. In a local market like Somerset, that human connection can make all the difference. At RK Create, we help businesses turn their stories into compelling content that builds engagement and drives results. ›